Experiential Platform: December 2010

Thursday, December 30, 2010

Making Money Web

Since a few people told me they found my notes on cloudtop applications useful when I posted them a few months ago, I thought I'd share some more notes in the same spirit.

Part of my immediate motivation was when my friend Andre wrote up some notes on building a Web-scale app in a weekend, Jason Kottke made a smart mention of the difficulty of delivering messages, as evidenced by Jeff Atwood's post earlier this year. If these smart folks are struggling so much, surely there must be another option?

Well, I've noticed a pattern that suggests there is a better way. This time it's not a pattern in end-user applications, but rather in infrastructure services, which I'd call "Delivery as a Service." In this model, new offerings provide a set of message delivery services for developers that share a few common traits:

Digital services that pre-date the Web, or were designed without the Web in mind, can now be exposed as simple Web services

Legacy platforms that require extremely expensive startup costs convert into a cost-per-message (or cost per thousand messages) model

Message systems with effective anti-spam components usually exert a high cost on spammers that can also be a prohibitively high bar for small developers unless they're able to pool their efforts

Service providers can aggregate requests from many small, separate applications to make costly services approachable for independent developers

You can figure out what the hell these service providers do, unlike many generic Web service providers

With those traits in mind, who's providing Delivery as a Service systems now? I'm sure this is a far-from-comprehensive list (suggestions very welcome!) but these are the few that got my gears turning:

Urban Airship: Love these guys. Primarily focused on doing push notifications to iOS-powered Apple devices, they're rapidly expanding into related in-app sales, rich-notifications, and other areas. While Apple does offer an API for its notifications, it's not as easy to use and Web-friendly as UA's offerings, and they handle much of the other infrastructure requirements that would otherwise be onerous.

Postmark: Good old-fashioned email! It turns out that, these days, delivering email that doesn't get marked as spam is actually kind of a pain if you're not a huge provider. And much of the commercial email market it optimized for direct marketers. But Postmark has an interesting niche in providing the valuable email capability for developers that don't want to spend precious development cycles on boring-ass email.

Twilio: Perhaps the most impressive of the bunch. Twilio handles voice, IVR and SMS functionality for many apps, with a really simple API that any developer can work with.

Now, individually, none of these capabilities are particularly new. (Though of course, iOS push notifications have only been around a relatively short period of time.) But making them broadly available, accessible through simple APIs with code libraries available in common programming licenses, and having initial access be available for pennies or even for free? That represents a big change.

Tomorrow's Implementation of Yesterday's Technology, Today.

With the proliferation of these services, features that would be "someday" or "after we get funded" features can be pushed up much earlier in a product's lifecycle. And markets that would otherwise be underserved are now approachable; Every company that's putting money into developing an iOS app around their services could use Twilio to provide a robust SMS-based interface at the same magnitude of cost. The early signs of success for each of these little companies is promising too; It might inspire bigger infrastructure providers like UPS (which has its own API for shipping services) to market their services more like these startups as well.

I find delivery services most compelling in the context of how they serve the "cloudtop" apps I described a few months ago, but I can see these being equally important for enterprises or other environments as well. We need more simple services to connect to the real world, to "old-fashioned" technology that isn't Web-centric, but that could still be enhanced by being connected to the Web. Making a RESTful API for faxing might not be sexy, but it could enable some businesses to reach new audiences or do something creative with all of those underutilized rolls of thermal paper. If you can think of services like this that should exist, or if you've built one, let me know in the comments.

This post originally appeared at Dashes.com.

2010 has seen some really inspiring creative apps become available and here’s our round-up of some of the best. We’re not including expensive pro software here, just mobile and web apps that are either free or available for pocket money. Have your tried all of these?

Instagram

iOS: While there was nothing new about adding cool filters to mobile photos in 2010, Instagram and the similar PicPlz did something a little different with the idea by attaching a social network to the concept.

Being able to view, ‘like’ and comment on other users’ photos in a newsfeed format has turned often throwaway mobile photos into a cult obsession for some, especially on Instagram. Matching a great photo with the perfect filter is a fine art. The ‘Popular’ board on Instagram is full of examples of that delicate balance and trying to match their efforts is truly a joy.

We said: “So why is Instagram so popular? I suspect its a combination of the app’s ease of use, simple design, and artsy filters that make crappy iPhone photos look beautiful, mysterious and engaging.”

Buildor

Browser: The idea that a browser could run a Web design application packed with pro-level features would have sounded insane but this year Buildor achieved it with its Buildor Pro app.

Currently in private beta, you’ll need an invite to try this or you can sign up for the waiting list from the website. For Web coders, the app allows you to start a new project from scratch or (most impressively) edit live sites just by pulling up the URL. You’ll need the FTP details for the site if you want to save the results though. For designers meanwhile, Buildor Pro is being pitched as a powerful way of creating HTML mock-ups with full interaction design and font rendering. All of that in a browser – impressive.

We said: “While it remains to be seen whether pro developers will take to browser-based development en masse, there’s a real chance of Buildor disrupting the market if it gains traction.”

Soundcloud

iOS and Android: Instant mobile podcasting apps like Audioboo and Cinch are a useful and fun way of recording interviews, speeches or random thoughts and sharing them online from wherever you are. Soundcloud took things a step further with the launch of its iPhone and Android apps this year.

Not only can you instantly record audio and share it to your social networks immediately, by uploading to Soundcloud you get the benefit of the service’s platform. This means that your mobile audio can instantly be used with the wide range of apps that are built to use the Soundcloud API, which opens up a world of possibilities. This is especially useful for musicians, as the service has primarily been music-focused to date. However, with mobile recording, there’s real potential for it to be adopted by a wider range of users.

We said: “SoundCloud has developed into what is now a highly flexible way of working online with any type of audio.”

Camera+

iOS: As great as the iPhone 4′s camera is, Camera+ does an excellent job of making it even better. Taking good-looking photos is made easier with the app’s stabilizer, timer and burst features and a fantastic array of image editing and effects tools are built right in.

While it may have been unavailable for much of its life (thanks to an Apple-displeasing ‘Easter egg’ feature that allowed you to use the phone’s volume rocker as a zoom control) that only added to the allure of this app which has been reaping healthy financial rewards for its creators since it returned to the App Store earlier this month.

We said: “The favorite camera app of many is back in the app store and ready to rock your photography world again.”

Whiteboard

iOS: Finger-drawing app Whiteboard became a universal iOS app this year, opening it up to use on the iPad and making collaborative drawing even more fun.

Yes, Whiteboard’s greatest appeal is drawing with friends, either via WiFi or by working together on the same screen – something that’s much easier on the large iPad screen. While you’re never going to paint a masterpiece of contemporary art with this app, it’s possible to lose yourself for hours while you scribble away creating cartoon characters or “improving” photos of friends by adding comedy moustaches and the like.

Air Harp

iOS: Plenty of musical instrument apps have been released for the iPad this year, but one that really caught our eye early on was Air Harp. Offering ample on-screen space for the harp’s fifteen strings, for the first time on a mobile device this really felt like a real instrument.

With its slightly melancholy sound, its can feel a little like a lone minstrel on a hillside at sunset while playing Air Harp. Unlike novelty instrument apps, Air Harp feels like something that you can take the time to learn properly before serenading a loved one with your musical skills. Easy-to-read sheet music makes it simple to play well-known tunes even if you’re far from being a virtuoso.

Nanostudio

iOS: Squeezing an entire music production studio into an iPhone app is a huge achievement, and that’s exactly what Blip Interactive has done with Nanostudio.

Unlike many of the apps on the list, it assumes a certain amount of prior knowledge of how music production works if you want to dive right into it. However, even if you’re a rookie you can get a lot out of this app – you’ll be creating fantastic sounding electronic music in no time.

We said: “The level of control on this app is amazing, every imaginable parameter can be easily edited and controlled – you can even easily move sound files from your PC or Mac via a wireless connection.”

Adobe Photoshop Express

iOS and Android: While a mobile photo editor isn’t going to rival a full desktop experience any time soon, Photoshop Express does a brilliant job of covering the basics of tweaking photos on the go, and for free.

Multitouch gestures let you rotate, crop, straighten or flip images and there are controls for adjusting the tint, saturation, contrast among its useful tools. As with many mobile apps on this list, the iPad version offers more space for controlling your edits while on iPhone and Android handsets it’s simply more convenient as that’s where most of the photos you’ll need it for will be created.

We said: “For a free app, it’s great.”

Soundation

Browser: If it looks like there are a lot of audio-related apps, it’s because there’s simply been so much happening in the space this year. Soundation is a cloud-based multitrack recording app and what really makes it stand out is that it offers audio recording right from the browser.

Yes, in addition to importing audio and using the many thousands of loops available within the app, you can plug a microphone right into your computer and sing, play or speak whatever audio you like – another leap forward in what’s possible in the humble Web browser.

SumoPaint

Browser: There are plenty of browser-based image editing tools out there and SumoPaint is up there with the best of them.

Regularly updated with new features, this app is pure pleasure to use and you’ll have to keep reminding yourself that you’re not running a separate app. Layers, blending modes, drop shadows and a wide range of brushes are among the features you might not be used to seeing in browser-based image editors. While professional Photoshop users won’t be ready to switch to the cloud just yet, most beginner and intermediate users will find everything they need here.

Don’t miss our 10 Best Productivity Apps of 2010 and 10 Best Social Mobile Apps of 2010.

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Tuesday, December 28, 2010

Kids Making Money

Elementary school children in southeast Washington, D.C., eat their lunch. Photo: Eugene Menbane/Bread for the WorldSomehow Congress can find money to give tax breaks to billionaires. But in a little-noted provision of its reauthorization of child nutrition programs, signed into law today by President Barack Obama as part of the Healthy, Hunger-Free Kids Act, lawmakers have told schools to raise lunch prices to at least cover what it views as the full cost of making a meal. Entitled "equity in school lunch pricing," the new mandate could, by increasing prices gradually for students whose families aren't low income, pump an additional $2.6 billion into the school meal program over the next 10 years, according to one estimate.

While that's a much-needed infusion of cash, school food services professionals say the move could have the side effect of driving hundreds of thousands of children from the federally subsidized school meals program. The School Nutrition Association (SNA), representing some 50,000 food service workers across the country, likens the new law to cuts in federal support for school meals enacted during the Reagan years, when participation in the National School Lunch Program plummeted 25 percent among full-price students because schools were forced to charge more -- and ketchup was declared a vegetable.

"When you raise prices, it has a real impact on participation," said SNA spokeswoman Diane Pratt-Heavner. "Our members tell us time and time again, even when they raise prices by just a dime, they see participation drop."

"The downside of raising meal prices during these tough economic times is that you run the risk of making the meals unaffordable for kids whose families just barely miss the financial eligibility cut-off," said Kate Adamick, a school-food consultant who has long complained about the pricing disparity. "This is a significant reality in lower-middle class communities, especially for schools located in parts of the country in which the cost of living is extremely high, such as New York City and San Francisco, to name just two. I think this is the right change that may be coming at the wrong time."

Federal subsidies for school meals are intended primarily to help feed low-income children, who receive meals either free or at a reduced price. Even kids who don't qualify and pay "full price" in the subsidized meal line are actually supported by federal funds to the tune of 26 to 34 cents per lunch. But what most schools charge for a full-price meal typically is less than the federal subsidy, currently $1.48 for breakfast and $2.72 for lunch. For instance, here in the District of Columbia, schools serve breakfast free to all students regardless of their ability to pay, while a full-price elementary school lunch is only $1.25, a high school lunch a mere $1.50.

Free breakfasts and underpriced lunches help explain why D.C. schools rack up $7 million in food service deficits every year, or 25 percent of the entire budget.

Critics argue that underpricing also helps explain why schools never seem to have enough money to improve the quality of the food they serve, and that low-income children should not be short-changed in order to support kids who come from wealthier homes, even though there is nothing in federal law to say that government subsidies can only be used to feed needy students. Food service professionals counter that lower prices attract more kids to the meal line, creating economies of scale and helping to lower the marginal cost of meals served in a program they contend is chronically underfunded.

"We all know the effect of higher prices on people's purchasing decisions, and this basic economics lesson applies to school meals as well," Pratt-Heavner said. The new rule, she said, is likely to fall heaviest on families in rural and economically depressed areas where parents "simply cannot afford to pay the higher school-lunch prices charged in wealthier suburban neighborhoods."

Under the formula approved by Congress, schools that are not charging the full cost for lunch would have to start raising their prices annually by an amount equal to the rate of inflation plus 2 percent. For some schools, getting their prices fully caught up could take 20 years.

A study released in January 2010 by the Center of Budget and Policy Priorities (CBPP), a nonprofit research organization focused on low-income Americans, noted that student payments for federally reimbursable meals account for only about one-quarter of school food-service revenues. The greatest share of income comes in the form of federal subsidies, with sales of competitive foods in á la carte lines (often unhealthy snacks like cookies and chips) and vending machines contributing about 16 percent, and state and local governments chipping in another 9 percent on average.

A study conducted during the 2005-2006 school year by the USDA, which oversees the school meals program, found that the prices schools charged for paid lunches varied widely, from 65 cents to $3, with the most common price being $1.50 -- well below cost. A more recent analysis by the CBPP of the nation's 20 largest school districts found that the average charge for lunch was $1.80 in elementary schools and $2.14 in high schools, still far less than the federal reimbursement rate.

"School districts generally want to set a price that is affordable for the wide range of families with incomes in the paid meal category," the CBPP concluded. "The disparity results in a revenue shortfall that undermines the goal of providing the highest quality meal possible to all students."

The Center on Budget and Policy Priorities cited a USDA study as showing that student participation in the subsidized lunch program was only 3 percent lower in districts that charged $2 per meal compared to $1.50 per meal. But in a program involving more than 31 million children nationwide, that 3 percent would represent nearly 1 million students.

Said the SNA's Pratt-Heavnery: "Unfortunately, no one knows how severe the decline in participation will be as a result of [the new law], and that’s a risky gamble to play with a program that is vital to the nutrition and well-being of millions of school children."

by Brad Cohen | 2:15 pm, December 23rd, 2010

How much money do NBA players earn in a year? That’s what Jimmy Kimmel decided to ask some children in a segment for his late night show, and their answers are telling (more on that in a second).

It goes without saying that the kids’ concept of money would have the players earning just a fraction less than their current salaries.

While most of the kids believe NBA players earn between between 40 cents and $100 per year, some of the more precocious ones are willing to believe that superstars earn as high as “ten-hundred,” (ten-hundred what of what is never made clear) or even $1,000,000. “Oh come on!” was one kid’s response when finding out the players made more than $3,000.

If the NBA owners had their way, they might make a couple of these guys general managers. Some veteran players believe a lockout for the 2011-2012 is a foregone conclusion, due to owners wanting to drastically restructure salaries. While negotiations are still ongoing, so far, they’ve been fruitless.

At this rate, these adorably wrong kids may turn out to be horrifyingly right: NBA players could be making nothing come next October.

Thursday, December 30, 2010

Tomorrow's Implementation of Yesterday's Technology, Today.

Instagram

Buildor

Soundcloud

Camera+

Whiteboard

Air Harp

Nanostudio

Adobe Photoshop Express

Soundation

SumoPaint

Tuesday, December 28, 2010

Thursday, December 23, 2010

Deep Secrets of Successful Blogging

279 Days to Overnight Success

Viral Copy

Make Money Online With John Chow dot Com

Traffic Roots

Beginners Guide to Search Engine Optimization

Viral Marketing

Wednesday, December 22, 2010

Sunday, December 19, 2010