Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Monday, July 26, 2010

web internet marketing









Top Stories of the Week




  • Who Needs Java? Probably Not You

  • How to Jailbreak iOS 4.0 for iPhone 3G

  • Jailbreaking iOS 4.0? How To Keep a Jailbreak For iPhone 3G or 3GS

  • OpenDNS Launches FamilyShield, Free Parental Controls Service for Web

  • New iPhone Software Arrives Today - Can You Run it?


More coverage and analysis from ReadWriteWeb




Real-Time Web



  • How Twitter Annotations Could Bring the Real-Time and Semantic Web Together

  • Online Language Learning Company Babbel Adds Voice Recognition Tool

  • Mapping the Oil Spill in Real Time


More Real-Time Web coverage. Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future.



Augmented Reality




  • Can Augmented Reality Help Save the Planet?


More Augmented Reality coverage




Augmented Reality for Marketers and Developers: Our Newest Research Report


We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future. This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here.



Mobile Web



  • iPhone 4: Your Burning Questions Answered

  • Google Activates Android "Kill Switch," Zaps Useless Apps

  • Developers Betting on Android for Long-Term Success, Says Surveyy


More Mobile Web coverage




Internet of Things




  • Google, GE & Others Prototype Wireless Mote to Connect Any Device to Smart Grid

  • The Internet IS a Series of Tubes: Real-Time Mapping of the London Underground


More Internet of Things coverage




Check Out The ReadWriteWeb iPhone App


We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.





ReadWriteStart


Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.




  • Is Venture Capital Broken?

  • Posterous and Ambition: A Lesson for Startups?

  • Delicious Founder, AOL Exec Launch Hacker Angels




ReadWriteCloud


Our channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.



  • Oxygen: A Desktop Network Connected to the Cloud

  • Architects of Amazon Web Services Launch Nimbula, Promise an OS for the Cloud

  • Weekly Poll: Is Salesforce.com Chatter Really That Unique? Does it Matter?



ReadWriteEnterprise


Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations.



  • Antivirus Product Testing is Changing, Whether Vendors Like it or Not

  • 3 Up-and-Coming Collaboration Suites

  • Google Apps Now Supports Multiple Domains



Enjoy your weekend everyone.



Subscribe to Weekly Wrap-up


You can subscribe to the Weekly Wrap-up by RSS or by email below.



RWW Weekly Wrap-up Email Subscription form:









We know, it’s summer in some parts of the world — you don’t want to stay indoors all day everyday. Well don’t worry, even if you missed some of Mashable’s social media resources while out frolicking we’ve got another great list of resources from the past week to get you all caught up.

Below you’ll find our weekly power-guide to the best social media resources this side of the ‘Net. This edition includes a ton of business resources for the social-media-savvy entrepreneur and even some quirky facts (LOL used to mean “Little Old Lady”?). Whatever your passion, dig in and enjoy.

Social Media/>

  • 10 Cool Facebook Status Tips and Tricks/> Here are 10 how-to tips to help you get the most out of your Facebook status update, from features to apps, Easter eggs, jokes and more.
  • 13 Internet Slangs with Unexpected Alternate Meanings/> We’ve collected 13 internet slangs and acronyms with unexpected alternative meanings, ranging from downright unpredictable to hilariously ironic. ROFL!
  • 5 Handy YouTube Channels for DIY and Home Improvement/> You know you are Mr/Ms Fix It waiting to happen. These five class='blippr-nobr'>YouTubeclass="blippr-nobr">YouTube channels will guide you on your home improvement quest.
  • 5 Ways Social Media Helps Promote Good Health/> Getting healthy and staying healthy can be tricky on your own. Social media is providing new ways to build healthy communities and find cures.
  • How You Can Do Good with Small Actions: Try Bolder/> It’s easier than ever to do good using social media. Bolder helps motivate businesses and brands to donate and create change.
  • Musicians Can Help Each Other Get Famous with New Site/> Headliner is a real-time social media recommendation exchange for artists and bands.
  • How Rdio Makes Your Music Mix Social/> Rdio is a new way to share and discover great music. We break down the features and offer you some free invites to try it out.
  • 6 Crucial Social Media Tips for Traditional Media/> Now more than ever, traditional media outlets are embracing social media for generating story ledes, increasing site traffic and creating conversation with readers.

For more social media news and resources, you can follow class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable social media channel on Twitterclass="blippr-nobr">Twitter and become a fan on Facebookclass="blippr-nobr">Facebook.

Tech & Mobile/>

  • HOW TO: Optimize Your Mobile Site Across Multiple Platforms/> One of the most difficult aspects of designing for the mobile web is making your site compatible and accessible across different devices. Read on for tips to minimize that problem.
  • 10 Tools for Distributed Developer Teams/> Now that we don’t all have to be in the same room to fiddle around with punch cards, the era of online connectivity is allowing for unprecedented freedom in how, where and when we work. Here are 10 tools for distributed developer teams.
  • 10 Free Wireframing Tools for Designers/> Wireframing is a crucial step in web design as it allows for rapid prototyping and helps to pinpoint potential problems early in the process. Here are 10 free wireframing tools.
  • How Hollywood Is Finally Cashing in on Web Video/> Hollywood has woken up and realized there is money to be made in web video. Many celebs are teaming up with advertisers to bring viewers sponsored and branded content.
  • How Non-Profits Can Maximize a Foursquare Account/> class='blippr-nobr'>Foursquare’sclass="blippr-nobr">Foursquare location-based network offers a unique brand of customer loyalty that can help non-profits connect with and expand their audience.

For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

Business/>

  • HOW TO: Optimize Your Site for Search Engine Marketing/> While social media may have the media’s attention, search still trumps all when it comes to driving traffic and being discovered by potential new customers.
  • 5 Non-Profit iPhone Apps You Should Know About/> The ‘net is going mobile, and non-profits are joining in with branded apps to reach supporters, raise money, and deliver their missions in new and innovative ways.
  • 12 Clever Social Media-Friendly Business Cards/> While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. Here are 12 biz cards that integrate social media.
  • Keep Track of Business Contacts Anywhere on the Web/> Noteleaf helps you remember the people you meet. Easily take notes about people and keep in touch using follow-up reminders.
  • HOW TO: Use Game Mechanics to Power Your Business/> Gaming incentives are a great way to make your business model “sticky,” but implementing them effectively can be a challenge. These four tips can help.
  • How Real-Time Data is Changing Business Optimization/> Business owners want to stay on top of their analytics. Real-time data could offer new opportunities to learn and improve your company’s performance online.
  • 5 Tips for Managing Your Company’s Brand on the Web/> An inside look at the strategies of industry leaders who’ve spent years figuring out how to implement practical management practices into their daily work routines.
  • Why You Should Be Your Own Toughest Competitor/> Success requires constant reinvention and evolution. By being your own toughest competitor, you are always improving your product and company.
  • 5 Online Tools for Answering Your Small Business Questions/> Here are a five online tools for connecting with experts who may have answers to your small business questions.
  • Why Complaining Customers Can Be Good For Your Business/> Normally we don’t want customers to complain, but sometimes an unhappy customer can improve your business and be a smart way to succeed.

For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

[Image Credit: Nitin Garg]

For more Social Media coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

how to lose weight fast

Novoflex releases Nikon G to Canon EOS mount adapters: Digital <b>...</b>

Novoflex releases Nikon G to Canon EOS mount adapters: Novoflex has announced the EOS/NIK-NT lens adapter for using Nikon F mount lenses without aperture rings on Canon EOS bodies. The -NT version differs from the existing EOS/NIK ...

Small Business <b>News</b>: Getting Things Right | Small Business <b>News</b> <b>...</b>

Marketer Mark Brimm hates when gurus tell entrepreneurs and other marketers they're doing it wrong. Though there are certainly right ways and wrong ways to.

The Informative Spain <b>News</b> | The Ustur

Spain is a beautiful place comprising of many important cities and places. The climate is very differentiating. The major climatic differences can be found.



She-Geekiness! Hubspot Girls at Web Marketing Therapy Meeting by webmarketingtherapy.com


























Sunday, July 25, 2010

1 internet marketing














Old Spice’s marketing gimmick—a macho guy played with a wink by Isaiah Mustafa—has reached a crescendo on TV and the Web. Tricia Romano on the evolution of black male sex symbols.


From the moment the Old Spice commercial featuring Isaiah Mustafa aired in February America swooned. Who, we wanted to know, was this dashing, tall, dark and handsome figure with impossible abs, a gleaming smile, and a twinkle in his eyes? (Oh, yes, and riding on a horse. One mustn't forget the horse).


Mustafa quickly became a household face—if not name—as the original commercial eventually racked up 13 million views on YouTube.


He's hot enough to make celebrity lesbian Ellen DeGeneres giggle like a school girl when he visited her set, causing her to beg him to recite his Old Spice lines.





Old Spice Guy Hangs Up His Towel


And this week, on the heels of its second installment in the series (featuring Mustafa swan diving into a jacuzzi and landing on a motorcycle), the company invited people to ask questions of "Old Spice Man" on Twitter which Mustafa answered in 30-second clips on YouTube. The result was an instant viral success—the Old Spice YouTube channel was ranked No. 1 on the website. (At least one person wasn’t impressed: Sockington the cat—who has resisted using his popularity for commercial purposes—threw up his paw: “HELLO @OLDSPICE much interest at your viral marketing campaign at sockington hq/litterbox I AM A CAT WITH 68 TIMES MORE FOLLOWERS discuss.”


Sockington’s dissent aside, the success of the Old Spice commercials hinges not only on the clever, almost absurdist imagery and writing, but on Mustafa and his inherent sex appeal.


The Root argued this week in an essay called, "Why The Old Spice Guy Is Good For Black America" that "the success of the Old Spice Guy ... might actually be a sign that being a black man in America is getting slightly easier." Cord Jefferson points out that not so long ago, the black man's role in advertising was as a scary figure to contrast against the white so-called gentlemen; or more recently, as a subservient figure.


I'll go one further than Jefferson: The Old Spice Guy isn't just good for Black America, Mustafa's place in the pop culture pantheon is good for all of America.


As Farai Chideya, former NPR journalist and host of forthcoming radio show, Pop and Politics Radio, explained to me, "You have certain black actors who could sell things, but they usually did them in these nonsexual ways, like Bill Cosby and Jello. Then you had people who were sexual like Billy Dee Williams, who pitched a brand for a black audience," she said. "This is something new where it's for a mainstream, general mixed-race audience."





Caption: Mustafa filmed video responses to some of his lucky Twitter followers, including actress Alyssa Milano.


The choice of a black man as the desired sex object for a national advertising spot aimed at mainstream America, which is to say white America, is particularly perfect right now. It's hard to say whether Mustafa and Old Spice would have paired up 10 or 20 years ago, unless he was a famous star athlete like O.J. Simpson. One could argue that having a handsome black president has softened a lot of people’s ideas of what’s attractive and sexy—Obama’s shaky polls notwithstanding.


Interestingly, Old Spice had another black spokesman before Mustafa: Terry Crews. The hyperactive ad series featured the ex-NFL linebacker topless and yelling in an intense (and funny) way. Chideya says of Crews: "He's not as handsome as Isaiah, but he's also really funny in a way that's more within the black vernacular." Of Mustafa, she says, "This guy is no doubt black, but he's someone who is the modern, urbane, living-in-a-post-racial-Fort Greene kind of a guy."


While Obama braves the fast-moving political tide (we love him, we are irritated and disappointed with him, we loathe him, we love him again), here is this other stunningly handsome, funny black man on our TV, transcending color lines, with—it should be noted—a Muslim name.





















Old Spice’s marketing gimmick—a macho guy played with a wink by Isaiah Mustafa—has reached a crescendo on TV and the Web. Tricia Romano on the evolution of black male sex symbols.


From the moment the Old Spice commercial featuring Isaiah Mustafa aired in February America swooned. Who, we wanted to know, was this dashing, tall, dark and handsome figure with impossible abs, a gleaming smile, and a twinkle in his eyes? (Oh, yes, and riding on a horse. One mustn't forget the horse).


Mustafa quickly became a household face—if not name—as the original commercial eventually racked up 13 million views on YouTube.


He's hot enough to make celebrity lesbian Ellen DeGeneres giggle like a school girl when he visited her set, causing her to beg him to recite his Old Spice lines.





Old Spice Guy Hangs Up His Towel


And this week, on the heels of its second installment in the series (featuring Mustafa swan diving into a jacuzzi and landing on a motorcycle), the company invited people to ask questions of "Old Spice Man" on Twitter which Mustafa answered in 30-second clips on YouTube. The result was an instant viral success—the Old Spice YouTube channel was ranked No. 1 on the website. (At least one person wasn’t impressed: Sockington the cat—who has resisted using his popularity for commercial purposes—threw up his paw: “HELLO @OLDSPICE much interest at your viral marketing campaign at sockington hq/litterbox I AM A CAT WITH 68 TIMES MORE FOLLOWERS discuss.”


Sockington’s dissent aside, the success of the Old Spice commercials hinges not only on the clever, almost absurdist imagery and writing, but on Mustafa and his inherent sex appeal.


The Root argued this week in an essay called, "Why The Old Spice Guy Is Good For Black America" that "the success of the Old Spice Guy ... might actually be a sign that being a black man in America is getting slightly easier." Cord Jefferson points out that not so long ago, the black man's role in advertising was as a scary figure to contrast against the white so-called gentlemen; or more recently, as a subservient figure.


I'll go one further than Jefferson: The Old Spice Guy isn't just good for Black America, Mustafa's place in the pop culture pantheon is good for all of America.


As Farai Chideya, former NPR journalist and host of forthcoming radio show, Pop and Politics Radio, explained to me, "You have certain black actors who could sell things, but they usually did them in these nonsexual ways, like Bill Cosby and Jello. Then you had people who were sexual like Billy Dee Williams, who pitched a brand for a black audience," she said. "This is something new where it's for a mainstream, general mixed-race audience."





Caption: Mustafa filmed video responses to some of his lucky Twitter followers, including actress Alyssa Milano.


The choice of a black man as the desired sex object for a national advertising spot aimed at mainstream America, which is to say white America, is particularly perfect right now. It's hard to say whether Mustafa and Old Spice would have paired up 10 or 20 years ago, unless he was a famous star athlete like O.J. Simpson. One could argue that having a handsome black president has softened a lot of people’s ideas of what’s attractive and sexy—Obama’s shaky polls notwithstanding.


Interestingly, Old Spice had another black spokesman before Mustafa: Terry Crews. The hyperactive ad series featured the ex-NFL linebacker topless and yelling in an intense (and funny) way. Chideya says of Crews: "He's not as handsome as Isaiah, but he's also really funny in a way that's more within the black vernacular." Of Mustafa, she says, "This guy is no doubt black, but he's someone who is the modern, urbane, living-in-a-post-racial-Fort Greene kind of a guy."


While Obama braves the fast-moving political tide (we love him, we are irritated and disappointed with him, we loathe him, we love him again), here is this other stunningly handsome, funny black man on our TV, transcending color lines, with—it should be noted—a Muslim name.









Today&#39;s SAG National Board Plenary <b>News</b> – Deadline.com

President Howard said, “This is a positive step toward uniting SAG and AFTRA and good news for our members. The creation of a single performers' union is overdue, and I'm pleased to be working with Roberta Reardon, who's been such a ...

<b>News</b> Roundup: Andrea Roth Joins &#39;Blue Bloods,&#39; Katheryn Winnick <b>...</b>

'Rescue Me' star Andrea Roth has joined the cast of CBS's cop drama 'Blue Bloods.' According to Ausiello Files, Roth will replace Wendy Moniz who had.

Arcane Brilliance: <b>News</b> and notes from Cataclysm beta build 12604

Totem Talk: Back to basics � Know Your Lore: The Eternals part three -- the Titans � Arcane Brilliance: News and notes from Cataclysm beta build 12604 � Shifting Perspectives: Recreating balance druids in Cataclysm ...


how to lose weight fast

internet-marketing (1) by MEL197127

























Wednesday, July 14, 2010

web site promotion internet marketing


online stock trading online stock trading

Fox <b>News</b> launches Android app – Android and Me

If you are a fan of Fox News, accessing all their shows and content just got a lot easier with the release of their new Android app. Fox News rates as the United States' most watched cable news channel and their first attempt at Android ...

Wednesday&#39;s <b>news</b>: Preds bloggers launch campaign for Weekes - On <b>...</b>

The summer heat must be getting to some of the Nashville Predators bloggers. Despite a glutted goaltending market and prospects in the system who might serve as backup to Pekka Rinne this fall, a campaign has launched to bring in a guy ...

New Fox <b>News</b> App Shows Big Media Investing In Google&#39;s Android

As far as we can tell, neither CNN nor MSNBC, FNC's cable news rivals, have created Android apps. But third party apps appear to exist for both networks. (We have an email out to Google to confirm which news outlets have developed their ...